Writing the Best On-Hold Message for Your Business
The worst thing you can have is your callers hearing dead air or just music when you can build a better relationship with your callers with a Message on Hold. However, you’re probably wondering how to write a hold message for your business.
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How to Write on hold Message
Crafting a Clear and Concise Message
The initial step in creating an effective on-hold message is to ensure clarity and brevity. A well-crafted message should be straightforward and to the point, avoiding complex language or lengthy descriptions. This clarity helps in keeping the listener’s attention and conveying the essential information without overloading them.
Selecting Relevant Content
Choosing content that is relevant to your audience is crucial. Focus on information that is likely to interest or benefit the caller, such as details about your products, services, or any recent updates about your company. Tailoring the content to match the needs and interests of your audience can significantly enhance the effectiveness of your message.
Setting the Right Tone and Voice
The tone of your on-hold message should reflect your brand’s personality. Whether it’s friendly, formal, or informative, maintaining a consistent tone helps in reinforcing your brand image. Additionally, the voice used should be pleasant and clear, making the message easily understandable and enjoyable to listen to.
Incorporating Engaging Elements
Incorporating elements like background music can greatly improve the caller’s experience. Choose music that aligns with your brand and is appealing to your audience. The music should complement, not overshadow, the spoken message. This creates a more engaging and less monotonous waiting experience for the caller.
Updating Content Regularly
Keeping your on-hold message up-to-date is key. Regular updates ensure that the content remains relevant and fresh, which is particularly important for frequent callers. This also provides an opportunity to inform your customers about the latest offers, products, or any changes in your business.
Ensuring Technical Quality and Compliance
Finally, pay attention to the technical quality of your recording. A clear, well-produced message free from distortions reflects positively on your business. Also, ensure that your message complies with legal standards, particularly regarding the use of music or any industry-specific disclosures. This professional approach not only enhances the customer experience but also safeguards your business from potential legal issues.
How to write an on-hold Script
Other articles about On Hold Messages that may interest you.
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Top 5 Mistakes to Avoid in on hold Message
Turn Wait Time into to Marketing On Hold